Controlling simultaneous execution of multiple telecom campaigns

ABSTRACT

Methods and arrangements for managing execution of multiple campaigns. At least two campaigns are directed to a target. A monitor is associated with the target, and the at least two campaigns are delivered to the monitor, wherein at least one campaign is in a run mode and at least one campaign is in a wait mode.

BACKGROUND

Efforts have been made to measure the effect of telecom campaigns amongindividual telecom subscribers and social networks. Such campaigns caninclude, by way of illustrative example, marketing campaigns toadvertise and/or offer discounts over (or with respect to) a telecomnetwork, or to sell items such as digital TV. Associated arrangements,by way of an illustrative and non-restrictive example, and cited herefor background purposes, are disclosed in commonly assigned andcopending U.S. patent applications now published as U.S. PatentPublication Nos. 2011/0173051 and 2011/0173046. Arrangements can notonly measure an effect of telecom campaigns but, by way of a feedbackmechanism, can provide campaign reinforcement models on an ad-hoc basis,that is, responsive to measurements received. In this way, segments(such as segments in a social network) can be assessed for success orfailure and, based on success metrics, can be filtered by way ofreinforcing or updating a campaign.

Campaign measurement arrangements do provide considerable practicalbenefit, but the individual, one-off approach normally taken indisseminating and measuring campaigns has elicited much frustration whenmultiple campaigns are approached. Particularly, left unanswered havebeen questions such as the timing, and in what order, multiple campaignscould reach: the same user; a given group; a social network associatedwith a user. Hindrances also exist towards synchronizing multiplecampaigns to the same set of people, when such may be applicable ordesirable.

BRIEF SUMMARY

In summary, one aspect of the invention provides a method comprising:directing at least two campaigns to a target; associating a monitor withthe target; delivering the at least two campaigns to the monitor,wherein at least one campaign is in a run mode and at least one campaignis in a wait mode.

Another aspect of the invention provides an apparatus comprising: atleast one processor; and a computer readable storage medium havingcomputer readable program code embodied therewith and executable by theat least one processor, the computer readable program code comprising:computer readable program code configured to direct at least twocampaigns to a target; computer readable program code configured toassociate a monitor with the target; computer readable program codeconfigured to deliver the at least two campaigns to the monitor, whereinat least one campaign is in a run mode and at least one campaign is in await mode.

An additional aspect of the invention provides a computer programproduct comprising: a computer readable storage medium having computerreadable program code embodied therewith, the computer readable programcode comprising: computer readable program code configured to direct atleast two campaigns to a target; computer readable program codeconfigured to associate a monitor with the target; computer readableprogram code configured to deliver the at least two campaigns to themonitor, wherein at least one campaign is in a run mode and at least onecampaign is in a wait mode.

For a better understanding of exemplary embodiments of the invention,together with other and further features and advantages thereof,reference is made to the following description, taken in conjunctionwith the accompanying drawings, and the scope of the claimed embodimentsof the invention will be pointed out in the appended claims.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

FIG. 1 schematically illustrates a general campaign and targetframework.

FIG. 2 schematically illustrates a campaign monitoring/executionarrangement and several of its components.

FIG. 3 schematically depicts a more detailed rendering of a campaignmonitoring/execution arrangement.

FIG. 4 sets forth a process more generally for managing execution ofmultiple campaigns.

FIG. 5 illustrates a computer system.

DETAILED DESCRIPTION

It will be readily understood that the components of the embodiments ofthe invention, as generally described and illustrated in the figuresherein, may be arranged and designed in a wide variety of differentconfigurations in addition to the described exemplary embodiments. Thus,the following more detailed description of the embodiments of theinvention, as represented in the figures, is not intended to limit thescope of the embodiments of the invention, as claimed, but is merelyrepresentative of exemplary embodiments of the invention.

Reference throughout this specification to “one embodiment” or “anembodiment” (or the like) means that a particular feature, structure, orcharacteristic described in connection with the embodiment is includedin at least one embodiment of the invention. Thus, appearances of thephrases “in one embodiment” or “in an embodiment” or the like in variousplaces throughout this specification are not necessarily all referringto the same embodiment.

Furthermore, the described features, structures, or characteristics maybe combined in any suitable manner in at least one embodiment. In thefollowing description, numerous specific details are provided to give athorough understanding of embodiments of the invention. One skilled inthe relevant art will recognize, however, that the various embodimentsof the invention can be practiced without at least one of the specificdetails, or with other methods, components, materials, et cetera. Inother instances, well-known structures, materials, or operations are notshown or described in detail to avoid obscuring aspects of theinvention.

The description now turns to the figures. The illustrated embodiments ofthe invention will be best understood by reference to the figures. Thefollowing description is intended only by way of example and simplyillustrates certain selected exemplary embodiments of the invention asclaimed herein.

It should be noted that the flowchart and block diagrams in the figuresillustrate the architecture, functionality, and operation of possibleimplementations of systems, apparatuses, methods and computer programproducts according to various embodiments of the invention. In thisregard, each block in the flowchart or block diagrams may represent amodule, segment, or portion of code, which comprises at least oneexecutable instruction for implementing the specified logicalfunction(s). It should also be noted that, in some alternativeimplementations, the functions noted in the block may occur out of theorder noted in the figures. For example, two blocks shown in successionmay, in fact, be executed substantially concurrently, or the blocks maysometimes be executed in the reverse order, depending upon thefunctionality involved. It will also be noted that each block of theblock diagrams and/or flowchart illustration, and combinations of blocksin the block diagrams and/or flowchart illustration, can be implementedby special purpose hardware-based systems that perform the specifiedfunctions or acts, or combinations of special purpose hardware andcomputer instructions.

The disclosure now turns to FIGS. 1-3. It should be appreciated that theprocesses, arrangements and products broadly illustrated therein can becarried out on or in accordance with essentially any suitable computersystem or set of computer systems, which may, by way of an illustrativeand non-restrictive example, include a system or server such as thatindicated at 12′ in FIG. 5. In accordance with an example embodiment,most if not all of the process steps, components and outputs discussedwith respect to FIGS. 1-3 can be performed or utilized by way of aprocessing unit or units and system memory such as those indicated,respectively, at 16′ and 28′ in FIG. 5, whether on a server computer, aclient computer, a node computer in a distributed network, or anycombination thereof.

To facilitate easier reference, in advancing from FIG. 1 to and throughFIG. 3, a reference numeral is advanced by a multiple of 100 inindicating a substantially similar or analogous component or elementwith respect to at least one component or element found in at least oneearlier figure among FIGS. 1-3.

Broadly contemplated herein, in accordance with at least one embodimentof the invention, are methods and arrangements for providing abusiness-optimized campaign execution framework that runs one or morecampaigns on selected targets as soon as the targets meet desirableconditions such as favorable attributes for the campaign. (“Target” canbe understood herein as referring to an individual person or a group ofpeople.) Attributes can be recomputed dynamically (at runtime) as timeprogresses, and attributes of the campaign targets evolve. At the sametime, one or more other campaigns can be held or paused till campaigntargets start assuming predetermined favorable attributes (e.g., in thecontext of one or more prior campaigns still in place, or running, withrespect to a target population). In this manner, the campaigns so heldor paused need not be immediately executed or rejected as soon as theyappear. Exposure of a campaign or set of campaigns to a qualifyingsegment within a target population can be maximized via just-in-timetriggering or launching of the campaign(s) on the qualifying segments.

In accordance with at least one embodiment of the invention, a frameworkbroadly contemplated herein serves to synchronize a set of campaignsrunning on sets of individuals and/or groups of people (i.e., sets oftargets). In conjunction therewith, a monitoring subsystem for multiplecampaigns on one or more people (target) and one or more groups ofpeople (one or more targets) is provided, along with an executionsubsystem for such campaigns. Accordingly, FIG. 1 schematicallyillustrates such a framework, with three campaigns 102/104/106 beingtargeted to different targets 108/110/112. It can be appreciated thateach campaign 102/104/108 need not necessarily be directed to all of thetargets 108/110/112. Thus, as shown here with reference to anillustrative and non-restrictive example, a first campaign 102 isdirected to first and third targets 108/112, a second campaign 104 isdirected to first and second targets 108/110, and a third campaign isdirected to second and third targets 110/112. Each target 108/110./112,as also shown, is associated with a monitor 114/116/118, respectively,as mentioned above and which functions in a manner to be described inmore detail herebelow.

FIG. 2 schematically illustrates, in accordance with at least oneembodiment of the invention, a campaign monitoring/execution arrangementand several of its components, following also from the specificillustrative example of FIG. 1. As described more fully below, eachmonitor 214/216/218 includes a campaign shelf 215/217/219, respectively,which holds zero or more campaigns in a waiting mode, while a mechanismis provided to forestall the entry of into the campaign shelf, thusdirecting them (at least temporarily) into a sleep or wait mode. (Theterms “sleep” and “wait”, as broadly employed herein, can be understoodto refer to one and the same state and thus are used hereininterchangeably. Generally, a campaign enters a sleep or wait mode whenentering the campaign shelf 215/217/219, continues to sleep while on thecampaign shelf 215/217/219, and is woken up at a time when it starts torun.) Each campaign shelf 215/217/219, respectively, is owned by (thatis, associated with) corresponding monitor 214/216/218.

As shown by way of illustrative and non-restrictive example, inaccordance with at least one embodiment of the invention, campaign shelf215 can include a first campaign in run mode (202 a) and a secondcampaign in wait mode (204 a). Campaign shelf 217 can include a secondcampaign in run mode (204 b) and a third campaign in wait mode (206 a).Finally, campaign shelf 219 can include a first campaign in run mode(202 b) and a third campaign in wait mode (206 b).

In accordance with at least one embodiment of the invention a campaignengine 220 constitutes a repository for campaigns, and generallyincludes information on the attributes and nature of a campaign.Included in the campaign engine are: a repository or list for globalinformation for current campaigns (222); a repository for rules andpolicies on campaigns 223; an interface for launching campaigns (224),which includes an interface to check compatibility across campaigns(226); and an interface to keep monitors updated with the rules andcurrent status of campaigns, referred to here as a rule and monitorrefresh engine 228. The compatibility interface 226, for its part,checks for the compatibility of campaigns at a global level while, forconflicting campaigns, undertakes a target check (and then acts, ifrequired, as part of a policy).

In accordance with at least one embodiment of the invention, severalfactors can be employed to compute permissibility at a monitor214/216/218. (Permissibility will be better understood from additionaldiscussion herebelow.) Campaign-specific attributes can constitute onesubset of such factors; for instance, an indication can be made that acampaign cannot be run on more than a predetermined number of people(e.g., 20) at one time. The campaign attribute set is configured tosufficiently match a target attribute set. Inter-campaign attributespermit specifying whether a given campaign can be run on a targetedindividual or set of people (such as pre-defined communities) given theset of other campaigns running upon them already, and a current state ofthe person or the group of people. Target attributes (applicable to anindividual or to a set of people) can include privacy requirements andpermissions, among other things. Permissibility can also draw upon anypossible inter-person and inter-group attribute that is independent ofthe campaigns (such as collective neighborhood attributes).

An illustrative working example, in accordance with at least oneembodiment of the invention, can now be appreciated with respect to FIG.3. Campaign shelf 315 at a monitor 314 includes storage for campaigncontent (342) and campaign attributes (344), as well as an interface toretrieve the content of a current campaign as stored within the shelf(352). An interface computes permissibility of a campaign on a giventarget, by considering and using permissibility factors (350). To thisend, another interface combines and computes attributes of a targetpopulation in order to compute permissibility (346), wherein the outcomeof the computation could be one of the following: run campaignimmediately; run campaign deferred; send campaign to wait/sleep mode;reject the campaign. Constructor 348, on each invocation, dynamicallycreates an object inside the campaign shelf 315 that will be capable ofstoring a campaign.

In accordance with at least one embodiment of the invention, matchfunction 338 invokes a permissibility computation on a current set ofwaiting campaigns, while a mechanism serves to start or execute some orall of any waiting or sleeping campaigns (340) responsive to at leastone threshold condition being met. A mechanism refreshes the state of acampaign monitor with respect to a campaign engine (334), while amechanism reports back to campaign engine 320 the status of campaignruns (330). Another mechanism (336) serves to insert a new campaign intowait queue at the campaign shelf 315.

In accordance with at least one embodiment of the invention, campaignlauncher 324 first launches a campaign from the campaign engine 320. Thecampaign launcher 324, for its part, has a list of campaigns withattributes, and, via checker 326, checks compatibility with otherrunning and ready-to-run campaigns before launch of a given campaign. Inthe case of each conflicting campaign with respect to a given campaign,a target set intersection is computed. Campaigns revealing nointersection in the target set are then launched. On the other hand, forcampaigns revealing an intersection in the target set then either thosepeople belonging to the intersection are removed from the target set ofthe new campaign, or the new campaign is deferred at the campaignlauncher until all conflicting campaigns with a non-empty target setintersection are completed.

In accordance with at least one embodiment of the invention, asmentioned further above, a target 308 corresponding to monitor 314 isconstituted by an individual or a group of individuals. If a targetpopulation has not been targeted or used before, a new monitor iscreated or established (although an existing monitor can be employed ifavailable for such service). A new campaign launch request is sent tothe monitor 314 from the campaign engine 320, to receiver 332 as shown.Match function (338) creates a new campaign shelf object and inserts itinto the campaign shelf. Match function 338 now invokes a permissibilitycomputation function 350 of the campaign shelf 315 for the given newcampaign. If the new campaign is thereby permitted by the campaign shelf315, then the campaign is launched immediately via wake up and launchfunction 340. On the other hand, if a wait is recommended by campaignshelf 315, then the monitor 314 will put the campaign into wait mode andagain periodically invoke the match function 338. If there is a matchbetween at least two campaign shelf objects, then the matching campaignsare thundered (i.e., multiple campaigns that satisfy the match function338 are woken up simultaneously or in parallel), or woken upselectively.

To recapitulate and summarize, in accordance with at least oneembodiment of the invention, an algorithm for campaign launch mayproceed as follows. First, at the campaign engine, a new campaign thatis to be launched is fetched. Thence, a list of currently runningcampaigns and their attributes is obtained from the campaign repository.For each running campaign, conflicts with respect to the new campaign tobe launched are ascertained. If no conflict is found with any runningcampaign, the new campaign is launched.

In accordance with at least one embodiment of the invention, analgorithm for assigning monitors to targets, wherein every target (i.e.,individual or group of individuals has a monitor associated with it) mayproceed as follows. A database is checked as to whether the target hasbeen used in connection with launching any campaign (at all) before. Ifno, then create a new monitor is created and assigned to the target. Ifyes, then an existing monitor that is already assigned to this target isused.

In accordance with at least one embodiment of the invention, analgorithm for handling a campaign launch and management, as executed bya monitor, may proceed as follows. A new campaign launch request isreceived from campaign engine. Then, a new campaign shelf object iscreated, and this object is added to the campaign shelf. Apermissibility computation function is invoked at the campaign shelf,with the given new campaign as the input. If the campaign shelf outputsan indication of “launch”, then the campaign is launched immediately. Ifthe campaign shelf outputs an indication of “wait”, then the campaign isput into sleep mode, and the aforementioned match function isperiodically invoked. A prescribed time interval for such invoking cansimply be set by a business policy, and specified in the campaign enginerules and policy list [e.g., as indicated at 323 in FIG. 3]; forexample, a campaign may be configured to be matched once every 6 hours.If multiple campaign shelf objects match at any stage, all matchingcampaigns can be thundered, or selectively woken up, in accordance witha predetermined policy. Campaign status is reported to the campaignengine, e.g., via campaign status reporter 330, as per pre-specifiedrules with respect to a campaign run. On a parallel thread, refreshingis continually undertaken from the rule and monitor refresh engine atthe campaign engine.

FIG. 4 sets forth a process more generally for managing execution ofmultiple campaigns, in accordance with at least one embodiment of theinvention. It should be appreciated that a process such as that broadlyillustrated in FIG. 4 can be carried out on essentially any suitablecomputer system or set of computer systems, which may, by way of anillustrative and on-restrictive example, include a system such as thatindicated at 12′ in FIG. 5. In accordance with an example embodiment,most if not all of the process steps discussed with respect to FIG. 4can be performed by way a processing unit or units and system memorysuch as those indicated, respectively, at 16′ and 28′ in FIG. 5.

As shown in FIG. 4, at least two campaigns are directed to a target(402). A monitor is associated with the target (404), and the at leasttwo campaigns are delivered to the monitor, wherein at least onecampaign is in a run mode and at least one campaign is in a wait mode(406).

Referring now to FIG. 5, a schematic of an example of a cloud computingnode is shown. Cloud computing node 10′ is only one example of asuitable cloud computing node and is not intended to suggest anylimitation as to the scope of use or functionality of embodiments of theinvention described herein. Regardless, cloud computing node 10′ iscapable of being implemented and/or performing any of the functionalityset forth hereinabove. In accordance with embodiments of the invention,computing node 10′ may not necessarily even be part of a cloud networkbut instead could be part of another type of distributed or othernetwork, or could represent a stand-alone node. For the purposes ofdiscussion and illustration, however, node 10′ is variously referred toherein as a “cloud computing node”.

In cloud computing node 10′ there is a computer system/server 12′, whichis operational with numerous other general purpose or special purposecomputing system environments or configurations. Examples of well-knowncomputing systems, environments, and/or configurations that may besuitable for use with computer system/server 12′ include, but are notlimited to, personal computer systems, server computer systems, thinclients, thick clients, hand-held or laptop devices, multiprocessorsystems, microprocessor-based systems, set top boxes, programmableconsumer electronics, network PCs, minicomputer systems, mainframecomputer systems, and distributed cloud computing environments thatinclude any of the above systems or devices, and the like.

Computer system/server 12′ may be described in the general context ofcomputer system-executable instructions, such as program modules, beingexecuted by a computer system. Generally, program modules may includeroutines, programs, objects, components, logic, data structures, and soon that perform particular tasks or implement particular abstract datatypes. Computer system/server 12′ may be practiced in distributed cloudcomputing environments where tasks are performed by remote processingdevices that are linked through a communications network. In adistributed cloud computing environment, program modules may be locatedin both local and remote computer system storage media including memorystorage devices.

As shown in FIG. 5, computer system/server 12′ in cloud computing node10 is shown in the form of a general-purpose computing device. Thecomponents of computer system/server 12′ may include, but are notlimited to, at least one processor or processing unit 16′, a systemmemory 28′, and a bus 18′ that couples various system componentsincluding system memory 28′ to processor 16′.

Bus 18′ represents at least one of any of several types of busstructures, including a memory bus or memory controller, a peripheralbus, an accelerated graphics port, and a processor or local bus usingany of a variety of bus architectures. By way of example, and notlimitation, such architectures include Industry Standard Architecture(ISA) bus, Micro Channel Architecture (MCA) bus, Enhanced ISA (EISA)bus, Video Electronics Standards Association (VESA) local bus, andPeripheral Component Interconnects (PCI) bus.

Computer system/server 12′ typically includes a variety of computersystem readable media. Such media may be any available media that isaccessible by computer system/server 12′, and it includes both volatileand non-volatile media, removable and non-removable media.

System memory 28′ can include computer system readable media in the formof volatile memory, such as random access memory (RAM) 30′ and/or cachememory 32′. Computer system/server 12′ may further include otherremovable/non-removable, volatile/non-volatile computer system storagemedia. By way of example only, storage system 34′ can be provided forreading from and writing to a non-removable, non-volatile magnetic media(not shown and typically called a “hard drive”). Although not shown, amagnetic disk drive for reading from and writing to a removable,non-volatile magnetic disk (e.g., a “floppy disk”), and an optical diskdrive for reading from or writing to a removable, non-volatile opticaldisk such as a CD-ROM, DVD-ROM or other optical media can be provided.In such instances, each can be connected to bus 18′ by at least one datamedia interface. As will be further depicted and described below, memory28′ may include at least one program product having a set (e.g., atleast one) of program modules that are configured to carry out thefunctions of embodiments of the invention.

Program/utility 40′, having a set (at least one) of program modules 42′,may be stored in memory 28′ by way of example, and not limitation, aswell as an operating system, at least one application program, otherprogram modules, and program data. Each of the operating system, atleast one application program, other program modules, and program dataor some combination thereof, may include an implementation of anetworking environment. Program modules 42′ generally carry out thefunctions and/or methodologies of embodiments of the invention asdescribed herein.

Computer system/server 12′ may also communicate with at least oneexternal device 14′ such as a keyboard, a pointing device, a display24′, etc.; at least one device that enable a user to interact withcomputer system/server 12; and/or any devices (e.g., network card,modem, etc.) that enable computer system/server 12′ to communicate withat least one other computing device. Such communication can occur viaI/O interfaces 22′. Still yet, computer system/server 12′ cancommunicate with at least one network such as a local area network(LAN), a general wide area network (WAN), and/or a public network (e.g.,the Internet) via network adapter 20′. As depicted, network adapter 20′communicates with the other components of computer system/server 12′ viabus 18′. It should be understood that although not shown, other hardwareand/or software components could be used in conjunction with computersystem/server 12′. Examples, include, but are not limited to: microcode,device drivers, redundant processing units, external disk drive arrays,RAID systems, tape drives, and data archival storage systems, etc.

It should be noted that aspects of the invention may be embodied as asystem, method or computer program product. Accordingly, aspects of theinvention may take the form of an entirely hardware embodiment, anentirely software embodiment (including firmware, resident software,micro-code, etc.) or an embodiment combining software and hardwareaspects that may all generally be referred to herein as a “circuit,”“module” or “system.” Furthermore, aspects of the invention may take theform of a computer program product embodied in at least one computerreadable medium having computer readable program code embodied thereon.

Any combination of at least one computer readable medium may beutilized. The computer readable medium may be a computer readable signalmedium or a computer readable storage medium. A computer readablestorage medium may be, for example, but not limited to, an electronic,magnetic, optical, electromagnetic, infrared, or semiconductor system,apparatus, or device, or any suitable combination of the foregoing. Morespecific examples (a non-exhaustive list) of the computer readablestorage medium would include the following: an electrical connectionhaving at least one wire, a portable computer diskette, a hard disk, arandom access memory (RAM), a read-only memory (ROM), an erasableprogrammable read-only memory (EPROM or Flash memory), an optical fiber,a portable compact disc read-only memory (CD-ROM), an optical storagedevice, a magnetic storage device, or any suitable combination of theforegoing. In the context of this document, a computer readable storagemedium may be any tangible medium that can contain, or store a programfor use by or in connection with an instruction execution system,apparatus, or device.

A computer readable signal medium may include a propagated data signalwith computer readable program code embodied therein, for example, inbaseband or as part of a carrier wave. Such a propagated signal may takeany of a variety of forms, including, but not limited to,electro-magnetic, optical, or any suitable combination thereof. Acomputer readable signal medium may be any computer readable medium thatis not a computer readable storage medium and that can communicate,propagate, or transport a program for use by or in connection with aninstruction execution system, apparatus, or device.

Program code embodied on a computer readable medium may be transmittedusing any appropriate medium, including but not limited to wireless,wire line, optical fiber cable, RF, etc., or any suitable combination ofthe foregoing.

Computer program code for carrying out operations for aspects of theinvention may be written in any combination of at least one programminglanguage, including an object oriented programming language such asJava®, Smalltalk, C++ or the like and conventional proceduralprogramming languages, such as the “C” programming language or similarprogramming languages. The program code may execute entirely on theuser's computer (device), partly on the user's computer, as astand-alone software package, partly on the user's computer and partlyon a remote computer or entirely on the remote computer or server. Inthe latter scenario, the remote computer may be connected to the user'scomputer through any type of network, including a local area network(LAN) or a wide area network (WAN), or the connection may be made to anexternal computer (for example, through the Internet using an InternetService Provider).

Aspects of the invention are described herein with reference toflowchart illustrations and/or block diagrams of methods, apparatus(systems) and computer program products according to embodiments of theinvention. It will be understood that each block of the flowchartillustrations and/or block diagrams, and combinations of blocks in theflowchart illustrations and/or block diagrams, can be implemented bycomputer program instructions. These computer program instructions maybe provided to a processor of a general purpose computer, specialpurpose computer, or other programmable data processing apparatus toproduce a machine, such that the instructions, which execute via theprocessor of the computer or other programmable data processingapparatus, create means for implementing the functions/acts specified inthe flowchart and/or block diagram block or blocks.

These computer program instructions may also be stored in a computerreadable medium that can direct a computer, other programmable dataprocessing apparatus, or other devices to function in a particularmanner, such that the instructions stored in the computer readablemedium produce an article of manufacture including instructions whichimplement the function/act specified in the flowchart and/or blockdiagram block or blocks.

The computer program instructions may also be loaded onto a computer,other programmable data processing apparatus, or other devices to causea series of operational steps to be performed on the computer, otherprogrammable apparatus or other devices to produce a computerimplemented process such that the instructions which execute on thecomputer or other programmable apparatus provide processes forimplementing the functions/acts specified in the flowchart and/or blockdiagram block or blocks.

This disclosure has been presented for purposes of illustration anddescription but is not intended to be exhaustive or limiting. Manymodifications and variations will be apparent to those of ordinary skillin the art. The embodiments were chosen and described in order toexplain principles and practical application, and to enable others ofordinary skill in the art to understand the disclosure for variousembodiments with various modifications as are suited to the particularuse contemplated.

Although illustrative embodiments of the invention have been describedherein with reference to the accompanying drawings, it is to beunderstood that the embodiments of the invention are not limited tothose precise embodiments, and that various other changes andmodifications may be affected therein by one skilled in the art withoutdeparting from the scope or spirit of the disclosure.

What is claimed is:
 1. An apparatus comprising: at least one processor;and a computer readable storage medium having computer readable programcode embodied therewith and executable by the at least one processor,the computer readable program code comprising: computer readable programcode configured to launch a plurality of campaigns from a campaignengine to multiple targets, wherein the launching comprises directing atleast two of the campaigns to a given target; computer readable programcode configured to associate a monitor with the given target; computerreadable program code configured to deliver the at least two campaignsto the monitor, wherein at least one campaign is in a run mode and atleast one campaign is in a wait mode; and computer readable program codeconfigured to employ the monitor to manage delivery of the at least twocampaigns to the target; wherein the launching comprises synchronizingdirection of the at least two campaigns to at least two targets inaccordance with a joint policy established across the at least twocampaigns and at least two targets; and the synchronizing compriseschecking compatibility of a campaign with at least one other campaignthat is in a run mode or wait mode; and computer readable program codeconfigured to prompt a campaign state taken from the group consistingof: run a waiting campaign; run at least one campaign from multiplewaiting campaigns; send a campaign to a wait mode; and reject acampaign.
 2. A computer program product comprising: a computer readablestorage medium having computer readable program code embodied therewith,the computer readable program code comprising: computer readable programcode configured to launch a plurality of campaigns from a campaignengine to multiple targets, wherein the launching comprises directing atleast two of the campaigns to a given target; computer readable programcode configured to associate a monitor with the given target; computerreadable program code configured to deliver the at least two campaignsto the monitor, wherein at least one campaign is in a run mode and atleast one campaign is in a wait mode; and computer readable program codeconfigured to employ the monitor to manage delivery of the at least twocampaigns to the target; wherein the launching comprises synchronizingdirection of the at least two campaigns to at least two targets inaccordance with a joint policy established across the at least twocampaigns and at least two targets; the synchronizing comprises checkingcompatibility of a campaign with at least one other campaign that is ina run mode or wait mode; and computer readable program code configuredto prompt a campaign state taken from the group consisting of: run awaiting campaign; run at least one campaign from multiple waitingcampaigns; send a campaign to a wait mode; and reject a campaign.
 3. Thecomputer program product according to claim 2, wherein the given targetcomprises at least one member taken from the group consisting of: atleast one individual; at least one group of individuals.
 4. The computerprogram product according to claim 2, wherein the at least two campaignscomprise telecom campaigns.
 5. The computer program product according toclaim 2, wherein said computer readable program code is configured to:direct at least two campaigns to each of at least two targets; andassociate a dedicated monitor with each of the at least two targets. 6.The computer program product according to claim 2, wherein said computerreadable program code is further configured to compute a permissibilityof a campaign.
 7. The computer program product according to claim 6,wherein said computer readable program code is configured to compute apermissibility of a campaign via consulting a campaign list, andcomparing the campaign with data in the campaign list.
 8. The computerprogram product according to claim 7, wherein the campaign list includesat least one taken from the group consisting of: data on currentlyrunning campaigns; data on previously run campaigns.
 9. The computerprogram product according to claim 6, wherein said computer readableprogram code is configured to compute permissibility dynamically,responsive to at least one varying attribute of the at least one target.10. The computer program product according to claim 2, wherein saidcomputer readable program code is configured to store campaign contentat the monitor.
 11. The computer program product according to claim 2,wherein said computer readable program code is configured to storecampaign attributes at the monitor.